Melissa Steinman will speak at ACI's 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation, in the session "Runaway Claims: Exploring Ad Claims Gone Wrong and Strategies for Getting Them Back on Track." This interactive session will examine a series of advertising campaigns that took unexpected twists and presented potentially unsubstantiated claims. Using live polling, the attendees will get the opportunity to weigh in on where the claims went wrong and share insights on how they might be rectified, and then Melissa and her fellow panelists will provide guidance on how marketing and legal departments can best work together to avoid unwanted outcomes.
Click here for the agenda, and if you are interested in attending this event, you can register here.