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Does marketing to other businesses fall outside the scope of consumer protection law? Not always, according to federal and state regulators, who are increasingly scrutinizing business-to-business (B2B) advertising and marketing practices. In this webinar, Venable partners Ellen Berge and Shahin Rothermel will highlight how laws and regulations governing claims substantiation, pricing, telemarketing and texting, influencers, social media advertising, artificial intelligence (AI), automatic renewal offers, and general unfair and deceptive acts and practices (UDAP) principles apply in the B2B context. Learn from real-world case studies based on government law enforcement actions and private litigation to increase awareness of these issues and avoid common pitfalls. The session is geared for any company selling to small and medium-sized businesses, including software vendors, payment processors, e-commerce sellers, lead generators, advertising service providers, affiliate marketers, small business lenders, artificial intelligence services, logistics providers, telemarketing call centers, fulfillment houses, and others.