Shahin O. Rothermel

Rothermel Shahin

Shahin Rothermel counsels and defends clients on issues involving advertising, marketing, e-commerce, privacy, social media, promotions, sweepstakes, and subscription programs. Shahin regularly represents clients before the Federal Trade Commission (FTC), state attorneys general, district attorneys, the National Advertising Division of the Better Business Bureaus (NAD), the National Advertising Review Board (NARB), and the Electronic Retailing Self-Regulation program (ERSP), in addition to handling complex consumer class actions and competitor disputes in federal and state courts.

Shahin's experience defending clients allows her to provide companies with up-to-date insights into remaining compliant with constantly evolving areas of risk. Her counseling experience includes advising advertisers, retailers, affiliate networks, lead generators, advertising agencies, payment processors, ISOs, and others on compliance with Section 5 of the Federal Trade Commission Act; FTC rules and guidance; advertising substantiation; the Telephone Consumer Protection Act (TCPA); the Telemarketing Sales Rule; the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and state anti-spam laws; the Restore Online Shoppers' Confidence Act (ROSCA) and state automatic renewal laws; state privacy laws; the Electronic Funds Transfer Act; the federal Food, Drug, and Cosmetic Act; and state unfair and deceptive acts and practices statutes.

Shahin also drafts, revises, and negotiates marketing and advertiser agreements, as well as network and publisher agreements, and she advises on the advertising and marketing risks arising from business transactions. Shahin also helps her clients develop internal and external compliance programs and policies on matters related to product claims, email, telemarketing, social media, influencers, and privacy.

Shahin is chair of the Advertising and Marketing Law Committee in the American Bar Association Section of Intellectual Property Law.


Representative Matters

  • Successfully represents clients in FTC, state attorney general, and district attorney investigations and compliance challenges on behalf of negative option marketers, dietary supplement companies, national retailers, advertising networks, telemarketers, and data brokers
  • Regularly represents advertisers, lead generators, affiliate networks, and telemarketers in TCPA lawsuits
  • Defends lead generators, advertisers, and affiliate networks against lawsuits alleging CAN-SPAM and state anti-spam law violations
  • Resolved multiple advertising and marketing class action demand letters pre-suit
  • Successfully defended clients before the National Advertising Division, obtained partial reversal of an NAD decision before the National Advertising Review Board, and achieved favorable results through NAD challenges and compliance challenges on behalf of online advertisers and major retailers




  • J.D. Georgetown University Law Center 2012
  • Global Law Scholar
  • B.A. International Relations and Economics summa cum laude New York University 2009

Bar Admissions

  • District of Columbia
  • Virginia

Professional Memberships and Activities

  • Member, American Bar Association (ABA); chair of the Advertising and Marketing Law Committee, ABA Section of Intellectual Property Law
  • Member, District of Columbia Bar Association
  • Member, Federal Communications Bar Association
  • Member, Iranian-American Bar Association
  • Member, Certified Information Privacy Professional (CIPP/US)
  • Member, International Association of Privacy Professionals


    • German
    • Persian


    • The Best Lawyers in America
      • Ones to Watch, Administrative / Regulatory Law, 2023
      • Ones to Watch, Mass Tort Litigation / Class Actions - Defendants, 2023