Shahin Rothermel is an experienced counselor and defender who helps advertisers, retailers, merchants, and marketers advance their business goals while reducing legal and regulatory risks. Shahin provides clients with up-to-date, practical insights into the constantly evolving advertising, marketing, and e-commerce regulations, which allows her clients to make informed decisions. She has achieved successful resolutions, dismissals, and full walkaways in court, saving clients millions of dollars. She takes a pragmatic approach as a counselor, considering the implications of her advice for her clients' marketing campaigns and their bottom lines.
Her successful track record includes defending clients against lawsuits and investigations brought by the Federal Trade Commission (FTC), state attorneys general, and California district attorney task forces. She also handles consumer class actions and competitor disputes, including Lanham Act cases, in federal and state courts. She routinely represents clients before the National Advertising Division of BBB National Programs (NAD) and the National Advertising Review Board (NARB). She also swiftly negotiates settlements where appropriate.
Shahin counsels a wide assortment of clients on regulatory compliance—from retailers, advertisers, and advertising agencies to affiliate networks, lead generators, and payment processors—on the full spectrum of advertising and marketing regulations and best practices, including subscription and autorenewal programs, telemarketing, email marketing, social media, promotions and sweepstakes, and consumer-facing contracts and terms and conditions. She regularly helps clients navigate the FTC Act and FTC regulations, the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule, CAN-SPAM and state anti-spam laws, the Restore Online Shoppers' Confidence Act (ROSCA), state automatic renewal laws, and the federal Food, Drug, and Cosmetic Act (FDCA).
Shahin also drafts and negotiates marketing and advertiser agreements and network and publisher agreements, leveraging her defense experience to protect companies from the most practical risks.
Whether seeking a motion to dismiss a multi-million-dollar lawsuit or helping a client launch a new product campaign, Shahin relies on her unique perspective as both a defender and counselor to strategize a way forward.