Venable's Autorenewal Solutions Team (VAST) guides clients through all phases of automatic renewal programs. As states continuously enact regulations on subscription services plans, Venable attorneys provide experienced counsel to help reduce the risk of investigations and litigation.
To achieve and maintain compliance with the complex laws governing autorenewal and subscription plans, companies offering these services need legal counsel with a long and successful track record in this space. Our nationally recognized Advertising and Marketing Group has long been at the forefront of this dynamic legal area. We resolved the Federal Trade Commission's (FTC) first case brought under the Restore Online Shoppers' Confidence Act (ROSCA) and have broad experience across the entire advertising and marketing landscape.
Whether a company supplies consumers with meal box kits, weight loss subscriptions, digital news access, credit report monitoring, or streaming services, we ensure their compliance with the expanding web of regulations. Our attorneys excel at both pre-launch and post-launch counseling, reviewing the entire consumer experience. VAST tracks emerging laws in all 50 states, credit card brand rules, and class action lawsuits, analyzing for 360-degree risk exposure. We regularly review pre-landing content, including social media accounts, displays, emails, and texts. We then examine the full purchasing process, from landing pages to checkout pages and call scripts. In our post-purchase review, we consider customer care scripts and cancellation, refund, and return policies, with risk metrics top of mind, including internal and public complaints.
Litigation and Investigations
Venable attorneys are highly experienced in managing investigations and lawsuits involving the FTC and state attorneys general, as well as class action lawsuits and demands. We handle demand letters and litigation resolution and provide draft disclosures, feedback on creatives, consumer relations, policies and procedures, and complaint mitigation.