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Todd Harrison and Shahin Rothermel will be speaking in multiple sessions at the 2026 National Animal Supplement Council (NASC) Annual Conference, taking place on May 19-21 in Phoenix, Arizona. Todd will also be joined by William Nordwind on Thursday, May 21 to discuss upcoming legislation in this space.
May 19, 10:30 a.m.–12:00 p.m. - Determining Intended Use, Claims Boundaries for Health Supplements, Food Supplements, and Treats
Join Todd alongside the NASC Compliance Team as they explore how intended use shapes product labeling and marketing. This session will break down the regulatory distinctions between health supplements, food supplements, and treats, while also addressing how claims apply across blogs, social media, testimonials, and other marketing channels.
May 19, 1:00–3:00 p.m. - Claims Substantiation and Defensible Marketing: Proving, Crafting, and Protecting Your Claims
Todd and Shahin will dive into the core principles of claims substantiation for pet supplements. They’ll explain how to evaluate and support claims with appropriate evidence and why unsupported claims create regulatory and litigation risk, and share practical strategies to strengthen compliance, enhance brand credibility, and build consumer trust.
May 19, 3:15–4:00 p.m. - Why Can They Say That and I Can’t? Competitor Claims, Enforcement Realities, and Practical Risk Assessment
In this session, Todd and Shahin will examine why some competitor claims appear to push regulatory boundaries without consequence. They’ll unpack enforcement priorities, regulatory discretion, and real-world considerations that impact how claims are challenged, helping attendees better assess risk and make informed decisions in a competitive marketplace.
May 21, 4:00–5:00 p.m. - Advancing a Regulatory Solution for Animal Health Supplements
Todd and William will join fellow industry leaders to discuss ongoing efforts to develop a clear regulatory framework for animal health supplements. This session will provide insight into current initiatives, key challenges, and what these developments could mean for the future of the industry.