Sharoni Finkelstein will moderate the masterclass panel “Maintaining face value: protecting name, image and likeness in an AI-powered world” at the WTR Live: Brand Strategy Summit USA. The panel will discuss:
- Deepfakes and digital twins: where the biggest risks are emerging
- The merchandising challenge: tackling AI-generated designs and unauthorized use of names, images, and likenesses
- Protecting celebrity rights beyond the grave: navigating digital resurrection and evolving legal frameworks
Others on the panel will include Chanel Briggins, senior IP counsel at Authentic Brands Group; Schuyler Corbin, corporate counsel of the NFL Players' Association; and Jayne Durden, senior manager of global brand engagement at Amazon.
The panel will be held on Wednesday, October 14, from 11:30 a.m. to 12:20 p.m.