March 1, 2008 | Response Magazine

Legal Review: Q-Ray Ruling Brings Pain to Over-the-Top Advertisers, FTC

1 min

Gary and Jeff discuss the significant impact that Judge Easterbrook's decision has on both marketers and the FTC. While Easterbrook strongly criticized Q-Ray's over-the-top marketing claims, he also went out of his way to point out that the FTC Act requires the FTC to prove that advertising statements are false — it doesn't require defendants to prove their claims are true.