Aggressive federal and state regulatory enforcement, competitors increasingly willing to mount self-regulatory and/or Lanham Act challenges and an uptick in advertising-related consumer class actions has created the most challenging legal environment for markets in decades. Venable partners Jeffrey D. Knowles and Daniel S. Silverman examine the ins and outs of each of these potential threats to marketers in the December issue of Electronic Retailer magazine.
Go here to read their piece, which begins on page 40.