Jeff Knowles and Randy Miller unpack the recent consumer class action filed against Apple's Siri voice recognition feature
Product demonstrations are arguably among the most important selling points in direct response marketing. However, the persuasive power of these demonstrations also brings inherent risk because they have become favorite targets for competitor challenges and consumer class action plaintiffs’ attorneys.
Venable partners Jeff Knowles and Randy Miller unpack these risks using the recent consumer class action filed against Apple's Siri voice recognition feature as an example.
Click here to view the full text of this article in DRMA Voice, Response Magazine.