Greg Sater, Jeff Knowles and Roger Colaizzi published "Plaintiffs Are Thinking About Class Actions. Are You?" in the September/October 2015 issue of Electronic Retailer Magazine.
The article discusses the prevalence of class actions and how it is more important than ever before for companies to monitor their advertising and promotional practices to avoid unnecessary legal exposure. At the same time, businesses must proactively prepare to react swiftly if they find themselves the target of a class action challenge. The article also offers several practices companies can adopt to serve as an early warning system to mitigate class action risk.