December 28, 2015 | All About Advertising Law Blog

The FTC Awakens: Native Advertising Enforcement Statement Released

1 min

Native advertising, or "sponsored content," is a red-hot area of digital advertising. Two days before Christmas, the Federal Trade Commission (FTC) released the long-awaited Enforcement Policy Statement on Deceptively Formatted Advertisements – the Commission's informal guidance to advertisers, agencies and publishers about when, where and how sponsored content should be disclosed to consumers.

In a recent post to the firm's advertising law blog, Venable partners Amy Ralph Mudge and Randal M. Shaheen break down the Enforcement Policy Statement. They write that like this holiday season's other long-awaited blockbuster, parts of the Statement will feel old and familiar, while others may be quite shocking.

Read the full blog post to learn what you need to know to comply with the FTC's native advertising guidance.

Read the FTC's recent publication, Native Advertising: A Guide for Businesses.

Read the full text of the Enforcement Policy Statement.