FTC takes on Florida's Homestead Act, legal issues in augmented reality, and more in this issue of Advertising Law News & Analysis

4 min

Virtual Data

Augmented Reality Legal Issues Are Very Real

Augmented reality and mixed reality technologies create a host of legal challenges for developers, especially in the areas of intellectual property, privacy, and security, write Venable attorneys Kimberly Culp and Shannon Yavorsky in the most recent edition of the firm's Digital Media Link publication. The article examines these emerging legal issues and provides suggestions about the ways to address them.

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Gold Bars

FTC Plows Under Homestead Act

Some marketers move to Florida believing that the state's constitutional Homestead Act protects their house from the Federal Trade Commission's (FTC) grasp, writes Venable partner Len Gordon in a recent blog post. The Commission has long sought cases to test the bounds of the Act and develop precedent enabling it to go after Florida property that it believes was purchased with funds obtained by fraud. In a recent case, the Commission struck gold.

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Data Security

Content Is King, but How Will You Protect It?

Every industry that has grown in this country has experienced the frustration of antiquated laws. Digital advancements are no different, but protecting digital content can be more aggravating because the life cycle of digital content is often short, and the barrier to entry into the digital space is low, writes Venable partner Tamany Vinson Bentz in the latest edition of the firm's Digital Media Link publication. In the piece, she discusses how, through creativity and reliance on several different areas of law, digital content creators take advantage of antiquated laws to protect your products.

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Advertising Law Tool Kit

From the Tool Kit

A properly maintained copyright portfolio is essential to any brand protection effort. In the most recent edition of the firm's Advertising Law Tool Kit, Venable attorneys Josh Kaufman, Justin Pierce, and Meaghan Hemmings Kent outline a five-point plan to help ensure your organization's IP portfolio is protected.

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UPCOMING EVENTS

COMPLY2017 – The RegTech and Compliance Conference

June 7 – 8, 2017 | New York, NY

Join Venable and other leading professionals interested in compliance, education, marketing, and RegTech solutions. Venable attorney Alexandra Megaris will moderate a state AG and regulatory session, "The Shifting Regulatory Environment: A State and Local Perspective," on June 7. Hear from federal and state officials on the front lines of consumer protection regulation and enforcement about these shifts and how they directly impact your organization as it prepares and plans its compliance priorities. Save $100 off your registration with the discount code VENABLEVIP.

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Digital Advertising Accountability Workshop

June 13, 2017 | Leesburg, VA

Venable is sponsoring the Digital Advertising Alliance's "Digital Advertising Accountability Workshop" on Tuesday, June 13, at the Lansdowne Resort in Leesburg, VA. Venable attorneys and managing directors are featured as panelists on multiple workshop panels, including:

  • Ensuring Effective Self-Regulation in the Cross-Device Crossword
    Michael Signorelli, Regulatory Partner
  • Policy Update: GDPR Imperatives, Just the Facts
    Shannon Yavorsky, Regulatory Partner
  • What Is "Reasonable" Security in a Digital World – a Conversation on Cybersecurity
    Ari Schwartz, Managing Director of Cybersecurity Services
  • Third-Party Trifecta – Relevance, Transparency, and Trust
    Chuck Curran, Regulatory Partner

ACA International 2017 Convention and Expo

July 17, 2017 | Seattle, WA

Venable attorneys Jonathan Pompan and Alexandra Megaris will join an interactive panel discussion, "Regulatory Compliance in an Evolving Legal Landscape," where they will share approaches to compliance and practical answers to questions. Hear from a chief compliance officer and attorneys who advise on an array of debt collection compliance matters and defend against federal and state enforcement investigations.

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NBJ Summit

July 17 – 20, 2017 | Rancho Palos Verdes, CA

The Nutrition Business Journal (NBJ) Summit attracts over 300 of the nutrition industry's brightest minds and most influential power brokers for unparalleled education, strategic thinking, and discussion on the progress, opportunities, and challenges facing the industry. Venable will sponsor the Welcome Dinner at this year's NBJ Summit on July 18, 2017 from 7:30 pm to 10:30 pm PT.

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