Government Experience

  • Captain, United States Army

Bar Admissions

  • District of Columbia

Court Admissions

  • U.S. Supreme Court
  • U.S. District Court for the District of Columbia
  • U.S. District Court for the District of Delaware
  • U.S. District Court for the Northern District of West Virginia
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Southern District of California
  • U.S. Court of Federal Claims


  • J.D., George Washington University Law School, 2000
  • B.S., United States Military Academy at West Point, 1992


  • American Bar Association

    American Intellectual Property Lawyers Association

    International Trademark Association
T +1 202.344.4442
F +1 202.344.8300

Justin E. Pierce


Justin Pierce is the co-chair of Venable's Intellectual Property Division. His practice covers a wide range of intellectual property matters, including patent litigation, trademarks and brand protection, anti-counterfeiting, copyrights, design rights, trade secrets, licensing, rights of publicity, domain name and social media disputes, and international government affairs work relating to intellectual property matters.

Justin has significant experience advising companies and their executives on how best to acquire, develop and use intellectual property to achieve business objectives. Justin has served as an in-house counsel for a major multinational corporation for a number of years, and has substantial knowledge of the business and strategy issues that challenge executives and their in-house legal teams. Justin regularly speaks and writes on a number of cutting-edge intellectual property, brand and content protection issues.

Beyond his experience as an attorney, Justin is also an inventor, with a patent and published applications dealing with mobile applications, augmented and virtual reality, gaming and anti-counterfeiting technology. Justin is a graduate of the U.S. Military Academy at West Point, served as an infantry officer in the U.S. Army, and attained the rank of Captain prior to attending George Washington University Law School.

Representative Practices

Intellectual Property Litigation: Justin has represented a number of clients in litigation involving patents, trademarks, copyrights and advertising claims in a variety of industries, including apparel, consumer goods, electronics, food and beverage, footwear, media, mobile device, pharmaceutical, software and telecommunications. He has handled cases in U.S. federal courts and the U.S. International Trade Commission.

Brand and Content Protection: Justin develops and implements worldwide brand protection strategies for a number of companies around the world, ranging from start-ups to multinational corporations. Valuable brands and proprietary content use are subject to increasingly sophisticated threats, which can result in millions of dollars in lost revenue. Justin regularly assists clients in identifying vulnerabilities in their business model and devising innovative solutions to protect their brands, content, and their company’s reputation in the international marketplace.

Anti-counterfeiting: Justin has a long history of working with regulatory and law enforcement agencies around the world to address counterfeiting issues. He has helped brand owners recover substantial damages through enforcement actions and litigation aimed at high-value counterfeiters, and worked with clients to facilitate the seizure and destruction of numerous counterfeit products. Justin recently co-authored the U.S. chapter in the Anti-Counterfeiting 2016 – A Global Guide, published by the World Trademark Review.

Licensing: Justin regularly works with clients to maximize and better leverage the value of their intellectual property through licensing and other transactions. Justin has managed complex intellectual property licensing on an international scale in matters dealing with patents, trademarks and copyrights.

International Government Relations: While serving as in-house counsel and department head for a major multinational corporation, Justin led a government relations initiative that enhanced company intellectual property enforcement efforts in key markets around the world. Further, drawing upon his international experience, Justin also provides counsel regarding cross-border trade, customs, and outreach to foreign governments on intellectual property matters. He has worked with a number of U.S. agencies responsible for intellectual property and trade enforcement issues on behalf of clients.

Significant Matters

  • Managed a number of intellectual property litigation matters on behalf of a major multinational mobile device manufacturer, including management of §337 patent litigation in the U.S. International Trade Commission, and intellectual property litigation in various U.S. federal district courts.
  • Representing the plaintiff in trademark infringement suits involving Luxottica sunglass brands. The cases are ongoing. (Filed in 2016: Luxottica Group, S.p.A., et al. v. Snow Deals Now, et al.; Luxottica USA LLC et al v. Sole Society, Inc. et al; Luxottica Group S.p.A. et al v. Tycon Net, LLC et al; Luxottica Group S.p.A. et al v. College Glasses. Filed in 2015: Luxottica Group S.p.A. v. Sherman Specialty Inc. et al; Luxottica Group S.p.A. v. Promotion Store LLC et al; Luxottica Group S.p.A. v. Unbeatable Sale.Com Inc. et al; Luxottica Group S.p.A. v. A&M Promotions, Inc. et al; Luxottica Group S.p.A. v. Web 4 Half LLC et al.)
  • Represents plaintiff in trademark enforcement actions involving online e-commerce stores. The cases are ongoing. Luxottica Group S.p.A. et al v. BCBG Max Azria Group, LLC et al; Luxottica Group S.p.A. v. Party City Holdco Inc. et al.
  • Representing the defendants in a patent suit involving address handling within mobile devices. The case is ongoing. Arendi S.A.R.L. v. Sony Mobile Communications, et al.
  • Representing the defendant in a patent suit involving encryption and user authentication technologies found in computers and mobile devices. The case is ongoing. MAZ Encryption Technologies, LLC v. BlackBerry Corp.
  • Represented a third-party in a patent suit involving a method of securely connecting computers over a wireless network. In re Certain Devices with Secure Communication Capabilities, Components Thereof, and Products Containing the Same, ITC Investigation No. 337-TA-818.
  • Represented one of the defendants in a patent suit involving form based operating systems used in internet-connected computing and mobile devices. Cyberfone v. Cellco, et al.
  • Represented a major defense contractor and defended against an infringement action brought in the Court of Federal Claims involving a patent relating to the use of night-vision goggles in conjunction with full-color cockpit displays. Honeywell Int’l Inc. v. U.S., 70 Fed. Cl. 424 (2006).
  • Represented a major pharmaceutical company and successfully established patent infringement by a generic drug company in a multi-month patent trial involving a multi-billion dollar anti-infective agent. 2004 WL 2973831 (N.D.W.Va.)
  • Represented a major wireless communications equipment provider and plaintiff in an infringement action concerning patents related to wireless technology under the IEEE 802.11 standard. Agere Systems Guardian Corp. v. Proxim, Inc. No. 01 339 RRM (D.Del.).
  • Represented a major wireless communications equipment provider and intervenor in an infringement action concerning wireless local area network technology. In re Certain Wireless Local Area Network Cards, ITC Investigation No. 337-TA-455.
  • Managed IP due diligence and review in a number of merger and acquisition transactions, including the provision of strategic advice concerning the scope and value of the target company IP, enforcement capability, infringement risks and impact of ongoing IP litigation.
  • Represented a major international digital publishing company in a government affairs and advocacy matter regarding international copyright law issues.
  • Managed international intellectual property and brand protection-related advocacy and government relations on behalf of a major multinational corporation.