July 20, 2017

FTC's latest scrutiny of green paint claims, the starting gate for Olympic-related ads, and more in this issue of Advertising Law News & Analysis

3 min

paint cans

FTC's Warning on Green Paint Claims Required a Second Coat

The FTC recently went after several large paint companies for advertising that their paints were VOC-free when that claim was true only before colors were added to the paint. Manufacturers thought they had addressed the issue by responding with bold claims about the safety of their products, but the FTC felt the paint wasn't quite dry on these claims. Venable's Randy Shaheen and Amy Mudge note key points to keep in mind when it comes to claim substantiation in their latest post.

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Olympic bobsled team

Golden Rules: The Rule 40 Deadline Is Nearing the (Slalom) Gate; Advertisers Cannot Just (Figure) Skate Over the Regulation

Summer may just be heating up, but winter is coming. Advertisers should already be thinking about and planning for the 2018 PyeongChang Winter Olympic Games, because the "Rule 40" deadline is fast approaching. Venable's Po Yi and Jessica Borowick discuss key deadlines, compliance considerations, and guidance for marketers who are looking to compete in the Winter Olympics' advertising game in a recent article.

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DNA strand

Arla's Dairy Campaign Goes Sour After Court Enjoins Ad Claims Attacking rbST

A whopping 88 percent of consumers are willing to pay more for healthier foods. So naturally manufacturers have focused their marketing campaigns on the health and safety benefits of their products. But what happens when a health food campaign goes sour? Venable's Randy Miller and Kevin Weigand weigh in on the Lanham Act false advertising claim that faced a dairy company.

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Advertising Law Tool Kit

From the Tool Kit: Advertising Claim Substantiation

Objective advertising claims require prior substantiation. Claims can be expressed or implied and are generally related to tangible characteristics of a product or service. In the most recent edition of the firm's Advertising Law Tool Kit, Venable partner Gary Hailey outlines key considerations your brand should evaluate when making a health claim to sell a product or service.

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UPCOMING EVENTS

2017 Compliance University

July 26, 2017 | Washington, DC

Compliance University is held each year in Washington, DC. This year's event will be held on July 25-26, 2017. Join us for the Online Lenders Alliance's annual event for compliance officers and heads of companies who need to safeguard their operations with compliance programs. Each attendee receives a certificate upon completion of the program. Venable attorneys Jonathan L. Pompan and Katherine M. Lamberth will present a session on the "Elements of a Successful Compliance Management System and Vendor Management Rules of the Road," on July 26, 2017 from 10:15 to 11:00 am ET.

Register

2017 RMA Executive Summit

August 1, 2017 | Lake Tahoe, CA

The Executive Summit is an exclusive event for owners and top managers in the Accounts Receivable Management (ARM) industry. This intimate gathering of 125 professionals provides attendees with the opportunity to network with other executives, have conversations with policymakers, and receive education on executive-level operations. Venable attorneys Jonathan L. Pompan and Alexandra Megaris will both join panel discussions on "Compliance Catch 22: Thriving in an Evolving Regulatory Environment" and "Adapting to Change: A General Counsel's Perspective."

Register