Tiffany setting the standard, Bond fan expecting Goldfinger gets Oddjob, and more in this issue of Advertising Law News & Analysis

3 min

Tiffany setting diamond ring

And I Said "What About Breakfast at Tiffany's?"

A federal judge recently ordered Costco to pay Tiffany & Co. $19.4 million for trademark infringement and trademark counterfeiting under the Lanham Act, as well as unfair competition under New York state law, in the latest round of a long-running legal battle over the sale of engagement rings bearing the mark "Tiffany" as a standalone term. The decision, write Venable attorneys Justin Pierce, Marci Ballard, Briana Rizzo, and Kristen Ruisi in a recent blog post, highlights how critical it is for brands to parse protectable marks from generic terms.

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James Bond goes to court

Fan Expecting Goldfinger Got Oddjob

James Bond faces unique adversaries in the 26 24 all of the franchise's movies. Forget Blofeld, writes Venable partner Ian Volner in a recent blog post, the secret agent's most formidable adversary may be Mary Johnson, a self-described Bond fan with a box set in one hand, a class-action lawsuit in the other, and a very inclusive notion of the word "all."

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augmented reality

AR Co. Secures Real-World Win

Augmented Reality (AR) games are full of digital battles overlaid on the real world, but one AR game developer recently duked it out in a real courtroom and scored major points against a local ordinance designed to reduce the inclusion of public parks in such games. In a recent Law360 article, Venable attorney Kimberly Culp writes that measures such as the ordinance could be the first wave of potential pushback against games that make use of public spaces, and provides points AR game developers should consider to minimize risk.

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internet connected devices

Everything You Wanted to Know About Podcasts

Earlier this week, the Interactive Advertising Bureau (IAB) announced the release of the "IAB Podcast Playbook." The Playbook is IAB's first guide for podcast advertising. IAB forecasts that podcast advertising will top $220 million in 2017, up 85% from last year. The playbook provides insights into audience demographics, ad formats and measurement, and other best practices.

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Advertising Law Tool Kit

From the Tool Kit

Brand owners face many challenges in relation to managing and protecting their brand in today's global marketplace. In the most recent edition of the firm's Advertising Law Tool Kit, Venable partners Roger Colaizzi, Marci Ballard, Josh Kaufman, and Justin Pierce outline best practices and strategies marketers can use to defend their brand.

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SupplySide West

September 25-29, 2017 | Las Vegas, NV

Venable will be the Official Legal and Regulatory Partner at this year's SupplySide West Global Expo & Conference. This conference focuses on the exploration, discovery, innovation, and marketing strategy around the development of finished consumer goods in the animal nutrition, beverage, cosmetics, dietary supplements, sports nutrition, food, and pharmaceutical industries. Venable partners Todd Harrison, Claudia Lewis, Michelle Jackson, and Michael Blume will participate in panel discussions on regulations, class action litigation, and clean label messaging. Be sure to visit us at our offices directly in front of the SupplySide West registration entrance in the Expo Hall holding area!

Request a complimentary consultation with Venable at the conference.


Electronic Retailing Association's 2017 D2C Convention

October 2-5, 2017 | Wynn Hotel, Las Vegas, NV

Venable is proud to sponsor the 2017 ERA D2C Convention, where innovators, marketers, and manufacturers come together to showcase the latest trends in direct response. Be sure to visit Venable in booth #201 and mingle with our team at the Pre-Moxie Mixer on Tuesday, October 3 from 6:00 p.m. to 8:30 p.m.

Schedule a meeting with Venable at D2C.