January 2018 | Associations Now

Social Media Done Right

1 min

A.J. Zottola, Allison Laubach, and George Constantine published "Social Media Done Right" in Associations Now.

Here is an excerpt:

The use of social media networks can facilitate an association's communication and marketing efforts, aid in fundraising and membership development, and otherwise help further the organization's mission. However, it also raises potential legal risks and liabilities. As an association board member, be wary of any legal ramifications-for both your association and yourself-when you use social media in your board capacity.