July 26, 2018

New website accessibility guidelines, backing up claims, and more in this issue of Advertising Law News & Analysis

2 min

New Accessibility Guidelines for Organizations on the World Wide Web

The World Wide Web Consortium (W3C), a private organization that develops website accessibility standards and has become the widely accepted industry standard for making digital content accessible for persons with disabilities, recently published an update to its accessibility guidelines, WCAG 2.1. In a recent post, Venable's Doug Mishkin and Karel Mazanec discuss the new guidelines that businesses should seek to implement to enhance their websites' accessibility.

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The Best of the Best?

What makes a wireless provider better than the rest? Is it the service, the value, the speed? When it comes to advertising, it's best to be sure your claims are substantiated, so you don't find yourself in an NAD case, as this wireless provider recently experienced. Venable partner Randy Shaheen outlines best practices for touting what makes you better than your competition, in a recent post, linked below.

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From the Tool Kit

Objective advertising claims require prior substantiation. Claims, whether express or implied, generally relate to tangible characteristics of a product or service. In the most recent edition of the firm's Advertising Law Tool Kit, Venable partner Todd Halpern provides a checklist for marketers who are looking to make health claims to sell a product or service.

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