Cristina Vessels and Eric Berman published "Syncing Marketing and Legal: Compliance Considerations for Cause-Related Marketing" in the Performance-Driven Marketing Institute's (PDMI) June 2022 issue of Results Magazine. The following is an excerpt:
Doing good doesn’t get old. But marketing leaders know that effective promotion of a company’s charitable giving requires a subtle combination of bedrock advertising principles with a few twists. It’s often here that marketing and legal meet at the eleventh hour before a campaign goes live. Understanding the bounds of federal, state, and local laws that regulate charitable fundraising before these efforts launch helps marketing teams to be more efficient. Knowing what type of giving campaign is in play is critical for understanding what regulatory requirements apply.
Click here to access the full article.