On June 14, 2024, Rebecca Liebowitz, Paula Hopkins, and Samantha Moskowitz published, “United States: Best practices for filing and prosecuting trademarks before the USPTO” in the World Trademark Review (WTR). The following is an excerpt:
What can be registered? In the United States, a trademark is a device that is used to indicate the source of goods or services to which it is applied, and gives the owner the exclusive right to use the mark on those goods or services. As such, a registered trademark does not give the owner exclusive rights to prevent anyone from using the mark in any context. Rather, it gives the owner protection in connection with the specific goods and services with which the mark is registered throughout the United States and, in some instances, with those that are considered related or in the natural zone of expansion.
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