Caitlin C. Blanche

Representative Matters

• Won a motion to dismiss in the Southern District of New York in a consumer class action against a successful feminine hygiene brand, wherein the plaintiff alleged the products were falsely advertised under New York General Business Law because, as plaintiff stated, the products were not suitable for their intended use
• Won a motion to dismiss at trial court level based on a novel choice of law argument in the District of Columbia Superior Court in a lawsuit brought by a public interest organization under the D.C. Consumer Protection Procedures Act. The case involved allegations that certain statements by the global food company defendant regarding “fair wages and labor practices” and “ethical sourcing” amounted to deceptive conduct and false advertising because, the plaintiff presumed, child labor was evident at some level of the defendant’s supply chain
• Won a motion to dismiss a class action alleging false advertising related to avocado oil for a natural grocery chain
• Secured a walk-away settlement and dismissal of a class action alleging false advertising related to social giving pledges for a leading water brand
• Defending a national restaurant chain in a District of Columbia lawsuit brought by a public interest organization alleging the company’s animal welfare commitments, as published on its website, were deceptive to DC consumers based on subsequent performance data.
• Defending a global seafood company in a District of Columbia lawsuit brought by a public interest organization alleging the company’s marketing of its seafood farming practices are deceptive to DC consumers based on various publicly cited sources and events
• Defended numerous beauty, food, and other consumer products companies against claims under California and New York consumer protection laws related to alleged PFAS in products based on borrowed third-party testing for total organic fluorine; successfully achieved walkaway settlements and dismissals in numerous instances
• Defended several protein supplement companies in false advertising challenges relating to nutrient content claims
• Obtained voluntary dismissal in two federal court putative class actions alleging the presence of a volatile contaminant in aerosol hair products rendering the products falsely advertised or misbranded under New York General Business Law, the California Unfair Competition Law, the Consumer Legal Remedies Act, and the False Advertising Law
• Defended a publicly traded lease-to-own business in a putative class action under California’s Karnette Act, pursuant to which plaintiffs alleged defendants charged certain fees that are not “reasonable or actually incurred” and therefore are prohibited under the Act
• Acted as lead counsel for a large pet food manufacturer in a first-of-its-kind “natural” pet food labeling class action. Won a motion to dismiss in part and won motion to stay case after succeeding on petition to the California Department of Public Health to formally adopt the industry definition of “natural” and guidelines for when it can be used on a pet food label as a regulation in California
• Won a motion to dismiss in part, limiting claims, and obtained a favorable settlement for a pet food manufacturer in a putative California consumer class action relating to alleged levels of certain heavy metals present in pet food
• Obtained a walkaway settlement for a global beauty brand in defense against a consumer class action under New York General Business Law in which plaintiffs alleged the products contained slack fill
• Act as an outside general U.S. legal counsel to a large public medical technology company focused on aesthetics; manage nationwide litigation, contract management, employment, intellectual property, and regulatory needs
• Represented a marketing agency in several actions alleging violations of several Jane Does’ privacy in connection with distribution of videos of Ms. Doe on an adult content website; successfully compelled arbitration in all cases and achieved walkaway settlements
• Represented a global leader in industrial materials in the U.S. District Court for the District of Utah in a case alleging negligence and premises liability, and seeking punitive damages based on exposure to allegedly dangerous chemicals in the workplace, resulting in severe injuries and damages to a minor while in utero
• Obtained a favorable settlement for a large healthcare management company in a complex lawsuit against a medical network for intentional misapplication of admission codes based on the HSA’s definition of “medical necessity” under what is known in the industry as the “Two Midnight Rule,” resulting in inappropriate use of “Observation” patient status, leading to severe underpayment of claims
• Defended a global pharmaceutical company in numerous high-stakes and highly public lawsuits across the country; defense involved complex scientific and medical arguments and expert testimony at trial, leading to several defense verdicts or favorable resolutions

Education

• J.D. Loyola Law School, Los Angeles 2007
• • Dean’s List, 2006 – 2007
  • Note and comment editor, Loyola of Los Angeles Entertainment Law Review
  • President, Women's Law Association, 2005 – 2006
• B.A. magna cum laude Arizona State University, Barrett Honors College 2001
• • Dean's List, 1998 – 2001
  • Phi Beta Kappa

Bar Admissions

• California

Court Admissions

• Supreme Court of California
• U.S. District Court for the Central District of California
• U.S. District Court for the Eastern District of California
• U.S. District Court for the Northern District of California
• U.S. District Court for the Southern District of California

Professional Memberships and Activities

• Member, Board of Directors, OCTANE
• Member, Child Abuse Prevention Center
• Member, American Bar Association
• Member, Orange County Bar Association

Languages

• Italian

• Los Angeles Times, Beauty and Fashion Business Visionary, 2025
• Super Lawyers, Rising Star, 2016 – 2017

Pro Bono

• Previously served as a pro bono coordinator for a national law firm and was active in numerous projects, including a cyber civil rights initiative in collaboration with the California Innocence Project