During her time as vice president of safety, security, and privacy at a leading Los Angeles advisory firm, Simrin oversaw all related product reviews for clients providing mobile services, interactive games, social networks, dating opportunities, online classifieds, and applications. She reviewed products from both the front- and back-end perspectives, including signup, abuse reports, age-related safety, data management, and other areas to determine strengths and weaknesses from the perspectives of safety, security, and privacy.
As safety and security manager at a global social media platform company, Simrin oversaw all safety, security, privacy-related site and product features and programs for all company properties, focusing specifically on a major social media site with millions of users around the world. She established uniform SSP standards for all company properties and reviewed new features, marketing campaigns, and expansions to ensure adherence to those standards. She also wrote and distributed safety guides for parents and schools in partnership with educational organizations. She created and maintained original content for the social media site's safety section, which was developed to help parents, teachers, and users navigate online. She also implemented all attorney general joint statement requests for the platform, and developed, implemented, and oversaw marketing and brand campaign policies for alcohol and movie advertisements for all company properties. Simrin was also responsible for building public affairs programs to showcase these efforts to the public and government globally. Simrin led a team of program managers, working closely with product, engineering, communications, legal, policy, regulatory, and government affairs teams.
Simrin has also worked extensively with nonprofit organizations focused on child safety and human trafficking.