James Williams

Counsel

Jim Williams is a strategic advisor to financial institutions and fintech companies. His practice focuses on helping clients navigate complex consumer finance regulations and develop innovative financial products. Drawing on extensive in-house and law firm experience, Jim counsels clients on regulatory compliance, product development, and strategic partnerships. Clients value his sharp legal acumen, business knowledge, and practical, solutions-oriented approach to solving high-stakes regulatory challenges.

Jim has worked with a wide variety of financial institutions, from early-stage fintech lenders and payments companies to some of the largest banks in the country. His work is informed by his senior in-house roles at a global payments company and a leading AI-native fintech company, where he advised on legal and commercial strategy across a wide range of asset classes and products. In these roles, Jim served as a trusted adviser to the companies’ management, business, and product teams and led external-facing efforts with fintech and bank partners.

AI in Financial Services

Jim is particularly well versed in the use of artificial intelligence (AI) and machine learning (ML) in the realm of financial services, having helped fintech and financial services companies develop multiple AI-native products. He regularly provides product counseling from idea to launch. His work has included the development of model governance programs, overseeing and providing legal analysis on fair lending assessments, helping lenders develop adverse action and credit policy controls, refining LLM script controls to mitigate UDAAP risk, updating policies and procedures, and developing internal audit programs.

Consumer Financial Services and Lending

Jim’s core focus is advising clients on matters related to consumer financial products and services. He has extensive experience counseling bank and non-bank lenders and servicers across all major asset classes, including personal, student, auto, mortgage, revolving, solar, and small business lending. He has also worked on a number of alternative and emerging products, including buy now, pay later (BNPL), debt settlement, rent-to-own, and income share agreements. His advice has touched on the full panoply of consumer finance laws and regulations, including the Community Reinvestment Act (CRA), Equal Credit Opportunity Act (ECOA), Fair Credit Billing Act (FCBA), Fair Credit Reporting Act (FCRA), Fair Debt Collection Practices Act (FDCPA), Fair Housing Act, Gramm-Leach-Bliley Act (GLBA), Military Lending Act (MLA), Servicemembers Civil Relief Act (SCRA), state licensing laws applicable to lenders, servicers, and collections agencies, Truth in Lending Act (TILA), and prohibitions against unfair, deceptive, or abusive acts or practices (UDAAP).

Jim’s practice in this area is broad, with a particular focus on helping clients develop new products and mitigate regulatory issues related to existing ones. He also helps firms develop and improve their compliance management systems, conduct examination preparation and gap assessments, structure marketing review programs, analyze licensing requirements and obtain new licenses, and track legislative and regulatory changes.  

Regulatory Due Diligence and Transactional Support

Jim has extensive experience working as regulatory counsel for loan purchasers, venture capital firms, investment banks, and other secondary market institutions in a range of transactions, including the purchase and sale of secured and unsecured consumer loans, financings, acquisitions, and initial public offerings of target fintech and consumer finance companies. This work frequently includes regulatory due diligence and transactional support. Jim has also advised investment committees on the risks posed by new or unfamiliar asset classes and strategic partnerships.

Jim brings this experience—coupled with his past experience in investment banking and as a capital markets attorney—to bear for consumer-facing fintech companies, helping them build strategic partnerships and compliance management systems that pass scrutiny from regulators, investors, and secondary market partners alike. He has also helped fintech companies present their compliance management systems to secondary market investors. 

Payments

Jim has assisted bank and non-bank financial services companies in the payments industry with regulatory compliance, the development of new and novel products, contract negotiations, due diligence, and licensing. His clients have included major P2P payments platforms, prepaid card issuers, and remittance companies. In particular, Jim has advised on the Bank Secrecy Act (BSA) and anti-money laundering (AML) compliance, the Electronic Funds Transfer Act (EFTA), and the remittance transfer rule.

This work has spanned the development of new products, restructuring and updating user agreements, negotiating new partnerships and commercial agreements, and incorporating stablecoin into a previously fiat-only flow of funds. Jim has also conducted extensive regulatory due diligence on payment companies’ prospective partners. 

Regulatory Enforcement and Examinations

Jim has represented clients in federal and state supervisory matters, investigations, and enforcement proceedings involving the U.S. Department of Justice (DOJ), Consumer Financial Protection Bureau (CFPB), Department of Housing and Urban Development (HUD), and California Department of Financial Protection and Innovation (DFPI), among others. He also has experience helping fintech companies that use a bank partnership model defend against pass-through examinations from bank regulators.

Government Relations

Jim has provided strategic regulatory counsel to national trade associations, helping them draft comment letters to regulators and lobbying materials related to proposed changes to consumer finance law. He also has experience helping advise these trade associations on the impact of potential regulatory changes.

Experience

Representative Matters

Prior to Joining Venable:

  • Advised management, boards of directors, and in-house counsel of financial services companies on major regulatory, legislative, and market developments, providing an impact assessment and strategic advice on how to mitigate risk
  • Counseled numerous financial services companies on the development and launch of AI/ML-powered underwriting models and products, including establishing model governance frameworks, fair lending testing protocols, and regulatory compliance programs for AI-driven underwriting, fraud detection, and customer service applications
  • As both in-house and outside counsel, advised banks, fintech companies, and other financial services clients on the creation and launch of new consumer lending, payments, and deposit products, from initial feasibility analysis through documentation and compliance infrastructure
  • Developed the legal and regulatory framework for a new, stablecoin-enabled flow of funds to counteract changes to applicable law that threatened the feasibility of a major payment company’s core product
  • Created compliance management systems for multiple early-stage fintech companies, including policies and procedures, desktop guides, training programs, vendor management programs, internal audit and regulatory review programs, complaint management programs, and litigation management solutions
  • Helped non-bank lenders establish and manage bank partnerships with industry-leading partner banks in compliance with true lender requirements
  • Represented large investment banks, insurance companies, private credit funds, and loan investors in performing regulatory compliance reviews of more than 50 student, unsecured personal, mortgage, and indirect auto lenders, buy now, pay later (BNPL) companies, payments companies, and primary and backup servicers
  • Performed 50-state reviews of applicable consumer credit (mortgage and non-mortgage), money transmission, loan servicer, and debt collection licensing laws
  • Drafted and updated user agreements for a large global P2P payments company to incorporate new product and regulatory developments
  • Provided regulatory support on credit agreements, merger agreements, S-1s, underwriting model licensing agreements, loan purchasing agreements, loan servicing agreements, and bank partnership agreements
  • Assisted an established financial services company with the creation of a fintech subsidiary, including the development of its core product and regulatory compliance program
  • Represented large national banks, regional banks, mortgage lenders, and other consumer financial services companies in U.S. Department of Justice (DOJ), Consumer Financial Protection Bureau (CFPB), Department of Housing and Urban Development (HUD), and state regulatory investigations and enforcement actions involving fair lending, credit reporting, FHA loans, and unfair, deceptive, and abusive acts and practices (UDAAPs)
  • Provided strategic regulatory counsel to financial institutions in connection with class action litigation under applicable consumer finance laws

Insights

Credentials
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Education

  • J.D. Georgetown University Law Center 2016
    • Member, Journal of National Security Law & Policy
  • B.A. magna cum laude Franklin & Marshall College 2013

Bar Admissions

  • District of Columbia
  • New York

Professional Memberships and Activities

  • Deposit Products and Payments Committee, American Bar Association