October 30, 2015 - EST

"Follow the Lead" FTC Workshop on Lead Generation

This event has already occurred.
Constitution Center
400 7th St SW
Washington, DC 20024

Venable Partner Jonathan L. Pompan will be a panelist along with advertising industry representatives, consumer advocates, and government regulators as part of a one-day workshop hosted by the Federal Trade Commission on Friday, October 30, 2015.

This free workshop will explore online lead generation in various industries including lending and education. Lead generation is the practice of identifying or cultivating consumer interest in a product or service, and distributing this information to third parties. For example, as consumers search the Internet for all kinds of goods and services, they may express interest in or make an inquiry regarding specific products or services, such as educational programs, mortgages, or small-dollar loans, by submitting their personal information online. These consumer “leads” sometimes contain sensitive personal and financial information that may travel through multiple online marketing entities before connecting with the desired businesses. The workshop will explore the consumer protection issues raised by the practices of the lead generation industry, and what consumers and businesses should know and do to address them.

Please visit the event webpage for more information.