June 13, 2019 - 2:00 PM - 3:00 PM ET

Protect Your Halo Effect: How to Properly Message and Structure Your Company's Cause Marketing and Prize Promotion Campaigns

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Companies need to be aware of their responsibilities under federal, state, and even local laws when engaged in promotional activities—whether these are pure marketing campaigns or ones that involve a social or charitable bent. From sweepstakes and contests, to charitable sales promotions, customer donation programs, and more, various legal requirements will affect how you structure your campaign, what you say to the public about them, and where you trigger regulatory obligations as a result.

In this program, Melissa Steinman and Cristina Vessels, whose practices focus on the related areas of prize promotions, corporate giving, and charitable marketing campaigns, will explain the ins and outs of this constantly evolving area of law so that when your company considers its promotion plans and strategic relationships with nonprofits, you will be well equipped to navigate this highly regulated space.


Melissa Steinman, Partner, Venable LLP 
Cristina Vessels, Associate, Venable LLP

CLE Accreditation

This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1 hour, of which 1 hour applies to the general credit requirement, and by the State Bar of New York in the amount of 1 credit hour, of which 1 credit hour can be applied toward the Areas of Professional Practice requirement. Venable certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California and State Bar of New York, which govern minimum continuing legal education. Venable is a State Bar of California and State Bar of New York approved MCLE provider.