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With the emergence of new technologies and media platforms, opportunities and strategies for reaching consumers are rapidly increasing. With this growth, affiliate marketing has become increasingly popular as a marketing tool. But with the benefits of affiliate marketing comes certain risk. In this presentation, we will outline the structure of affiliate marketing, highlight trends in the area, discuss the regulatory environment and enforcement by the FTC, and ultimately provide guidance on important legal terms to consider in affiliate marketing contracts.
- A.J. Zottola, Partner, Venable LLP
- Allison Laubach, Associate, Venable LLP
- Stephanie Molyneaux, Associate, Venable LLP
This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1 hour, of which 1 hour applies to the general credit requirement, and by the State Bar of New York in the amount of 1 credit hour, of which 1 credit hour can be applied toward the Areas of Professional Practice requirement. Venable certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California and State Bar of New York, which govern minimum continuing legal education. Venable is a State Bar of California and State Bar of New York approved MCLE provider.