October 23 - 25, 2019

2019 Hotel & Lodging Legal Summit

Loyalty Land Mines: Legal Issues Related to Brand Loyalty Programs

This event has already occurred.
Washington, D.C.

Partner Melissa Steinman will present "Loyalty Land Mines: Legal Issues Related to Brand Loyalty Programs" at the 2019 Hotel & Lodging Legal Summit, hosted by Georgetown Law in Washington, DC, October 23-25, 2019. Attendees will learn about the benefits available through loyalty programs and the role of apps; the legal issues related to establishment and modification of hotel loyalty programs; how to avoid privacy, data security, and misrepresentation claims; how to examine the financial structure of loyalty programs; and issues emerging from the intersection of credit card and hotel brand loyalty programs and the tension between OTA and hotel loyalty programs.