Venable attorneys Melissa Steinman and Shannon Sansom are scheduled to speak at this year’s ANA Legal Affairs Committee on Wednesday, July 24 in New York. Their session, “What’s New in Promotions? Developments in Sweepstakes, Charitable Promotions, Gift Cards, Loyalty Programs, and Other Promotions Topics,” will address how the advertising trade publications have been full of articles about artificial intelligence, privacy, and influencers, and how marketers continue to use traditional techniques for promotion, like sweepstakes, gift cards and credits, charitable promotions, and loyalty programs. Melissa and Shannon will discuss new laws and cases regulating such promotion techniques, as well as the legal issues raised when promotions integrate cutting-edge technologies like AI, augmented reality, and CGI influencers.
Click here for the agenda and registration.