Program Description
Sweepstakes, contests, cause-related marketing, and other promotions are central to the marketing plans for businesses and their marketing teams, but as the complexity of the technology has developed, so too has the complexity of the legal landscape. Given the fast pace at which the digital and advertising worlds evolve—with new developments in artificial intelligence, a rebound in the use of NFTs in promotions, and an exponential increase in the volume of multijurisdictional promotions—structuring a legally compliant promotional campaign can be tricky.
Join Venable attorneys Melissa Landau Steinman, Cristina Vessels, and Shannon Sansom as the Venable AdLaw Group kicks off 2025 with a bonus-length 90-minute webinar, discussing what you need to be aware of in this highly regulated space. Explore the latest legal updates, innovations and trends in prize promotions, cause-related marketing, and related digital advertising techniques, diving into some of the most significant developments of 2024.Participants will also gain insights into what’s on the horizon for 2025, with a focus on emerging technologies, influencer-driven campaigns, and the growing importance of consumer engagement. This webinar will provide you with the tools to help you assess the legal pitfalls in play when running a sweepstakes, contest, or cause marketing promotion, and to bring your brand through a successful, compliant marketing campaign.
Some of the issues and topics covered will include:
- “Dark patterns” and what that means in the sweepstakes context
- New case law and FTC/state attorneys general activity in this area, including recent decisions on the validity of arbitration provisions in sweepstakes, contests, and other consumer contracts
- User-generated content contests and specialized competitions, such as hackathons, film and photo competitions, and other types of skill competitions
- Promotions targeting specific audiences, like employees, women, and minorities
- Charitable sweepstakes, raffles, and auctions
- Charitable fundraising platform rules
- Customer donation programs and commercial co-ventures
- Cryptocurrency and NFT giveaways
- Artificial intelligence in sweepstakes and contests
- Global sweepstakes
- Video gaming and gambling developments
- Liability and criminal exposure
Speakers:
Melissa Landau Steinman, Partner, Venable LLP
Cristina Vessels, Counsel, Venable LLP
Shannon Sansom, Associate, Venable LLP