Venable LLP attorneys Nina Greene, Shahin Rothermel, and Elizabeth McIntosh will speak at the International Franchise Association (IFA) 2025 Legal Symposium in Washington, DC May 4 through May 6.
IFA Legal Symposium chair and Venable LLP partner Nina Greene will lead a candid fireside chat with IFA CEO Matt Haller and BNI CEO and IFA chair Mary Kennedy Thompson as they explore the outlook for franchising in 2025. This discussion will cover the federal and state policy landscape, navigating franchise and customer relationships amid geopolitical uncertainty, labor challenges, the impact of rapid digital transformation, and maintaining human connection in an increasingly automated world.
Venable partner Shahin Rothermel will speak in a breakout session, “Franchise Advertising and the Use of Influencers in Social Media,” which will cover the use of influencers in social media, which can be a critical component of a franchise system’s advertising strategy. The speakers will include Julie Davis, global chief legal officer & corporate secretary, Taco Bell, and Susan Meyer, partner, UB Greensfelder.
Venable associate Elizabeth McIntosh will speak with Doug Luther, partner, Luther Lanard, PC, and Mike Brodarick, general counsel, PuroClean, Inc, on a breakout session, “Thinking Ahead Before Terminating: Buyback and Rights of the Franchisor When the Franchisee is not Successful,” which will explore strategies for franchisors and franchisees to negotiate a mutually beneficial exit, reviewing buy-back and right-of-first-refusal provisions, franchise valuation, and key considerations like payment terms and asset liens.
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