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Artificial intelligence is changing the advertising landscape and creating new opportunities for competitor disputes. Companies are increasingly using AI to develop advertising, generate and support claims, summarize scientific and technical evidence, monitor competitors, and even compare their products directly against the competition. At the same time, AI is creating new litigation risks and new grounds for competitors to challenge what companies say and do.
Join Shahin Rothermel and Calvin Nelson for a discussion that will examine the emerging areas of litigation and competitor challenges in the age of AI, including false advertising and Lanham Act litigation, NAD challenges, AI-generated and comparative claims, disputes involving AI outputs and training data, intellectual property and right-of-publicity concerns, and the risks associated with relying on AI to develop or substantiate advertising claims. We will also explore how AI is changing the way companies identify potential claims against competitors—and how businesses can anticipate the challenges that may be coming their way.
Speakers
- Shahin Rothermel, Partner, Venable LLP
- Calvin Nelson, Partner, Venable LLP