Today, many marketers look to affiliate with charities in cause-related marketing efforts that can help boost sales and corporate image while generating revenue for the nonprofit partner. As the popularity of cause-related marketing has increased, so has regulation and scrutiny of the campaigns.
In the October 2011 issue of Electronic Retailer magazine, Venable's Jeffrey D. Knowles, Jonathan L. Pompan and Kristalyn J. Loson outline a few of the key issues marketers should consider when partnering with nonprofit groups to market products.
Go here to read their column on page 40 of this month's issue of Electronic Retailer.