Ellen Berge co-authored with former Venable partner Jacqueline Patt "Five Things You Need to Know about Advertising in the United States" in the International Trademark Association (INTA) Bulletin on March 1, 2014.
There are numerous opportunities for companies to build goodwill in brands in both digital and traditional channels of advertising. In the United States, for each promotional opportunity, there is an overabundance of federal, state and administrative rules and regulations that can turn that opportunity into a catastrophe. This article describes five of the more common areas of scrutiny.
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