Stacy Marcus is a leading advertising and entertainment lawyer who helps brands, agencies, media companies and production companies navigate the fast-moving legal and business landscape of advertising, entertainment and digital content. She brings deep industry knowledge and a deal-focused perspective to complex agreements, helping clients turn challenging negotiations into strategic opportunities.
Stacy advises clients on SAG-AFTRA television, new media and commercial agreements, as well as social media campaigns, licensing, celebrity endorsements, influencer and talent deals, branded entertainment, digital content, AI and sponsorship rights. Her practice sits at the intersection of law, creativity and technology, with a particular focus on the evolving issues that shape how brands and talent collaborate and how content is created, distributed and monetized.
Stacy is the first woman to serve as Chief Negotiator for The Joint Policy Committee, LLC, where she leads the advertising industry in the multi-billion-dollar negotiation of the SAG-AFTRA Commercials Contracts and the American Federation of Musicians Commercial Announcements Agreement. In this role, she is at the forefront of the negotiations that shape the commercial production landscape and works with the industry's leading stakeholders on issues affecting advertisers, agencies, production companies and talent. Her leadership in this role gives her clients an uncommon perspective on the contractual, labor and business issues driving the advertising and entertainment industries.