Stacy Marcus
Stacy advises clients on SAG-AFTRA television, new media and commercial agreements, as well as social media campaigns, licensing, celebrity endorsements, influencer and talent deals, branded entertainment, digital content, AI and sponsorship rights. Her practice sits at the intersection of law, creativity and technology, with a particular focus on the evolving issues that shape how brands and talent collaborate and how content is created, distributed and monetized.
Stacy is the first woman to serve as Chief Negotiator for The Joint Policy Committee, LLC, where she leads the advertising industry in the multi-billion-dollar negotiation of the SAG-AFTRA Commercials Contracts and the American Federation of Musicians Commercial Announcements Agreement. In this role, she is at the forefront of the negotiations that shape the commercial production landscape and works with the industry's leading stakeholders on issues affecting advertisers, agencies, production companies and talent. Her leadership in this role gives her clients an uncommon perspective on the contractual, labor and business issues driving the advertising and entertainment industries.
Related Industries
Experience
Representative Matters
- Counsels a global airline on matters involving a major multiyear sponsorship with a U.S. professional sports league
- Advises a streaming platform on advertising production and talent union issues
- Counsels a major television service on issues involving data privacy, advertising production, and influencer and talent agreements
- Advises top advertising agencies on high-profile campaigns, viral videos, music licensing, and talent agreements
- Counsels a celebrity-owned production company on branded content
- Advises global luxury brands on endorsement agreements involving high-profile talent and talent union issues
Insights
Credentials
Education
- J.D. St. John's University School of Law 2005
- B.A. International Relations and Economics cum laude Boston University 2001
Bar Admissions
- New York
- Connecticut
Professional Memberships and Activities
- Trustee, SAG-AFTRA Health Plan
- Trustee, SAG-Producers Pension Plan
- Trustee, Industry Advancement Cooperative Fund
- Trustee, Digital Transition Impact Mitigation Fund
Recognition
- Variety Magazine
- Legal Impact Report, 2020 – 2021, 2024, 2026
- Dealmakers Impact Report, 2021 – 2022, 2024
- Elite Dealmakers of New York, 2019
- Hollywood Reporter, Power Lawyers, 2023, 2026
- Los Angeles Times, Business of Entertainment Visionaries, 2024
- The National Law Journal, Media and Advertisement Law Trailblazer, 2023
- Ad Age, 40 Under 40, 2019
- Chambers USA, Advertising: Transactional & Regulatory, Nationwide, 2018 – 2026
- Legal 500
- Leading Partner, Advertising and Marketing: Transactional and Regulatory, 2021 – 2026
- Next Generation Partner, Advertising and Marketing: Transactional and Regulatory, 2017 – 2020
- The Best Lawyers in America, Advertising Law, 2019 – 2024
- New York Super Lawyers
- First Amendment, Media, and Advertising Law, 2013 – 2017, 2026
- Rising Stars in First Amendment, Media, and Advertising Law, 2011 – 2012