June 11, 2013 - 2:00 PM - 3:15 PM ET

Advertising and Marketing Law Fundamentals for Consumer Financial Products and Services

This event has already occurred.

The new federal Consumer Financial Protection Bureau (“CFPB” or “Bureau”) is focusing on advertising, marketing, and lead generation for consumer financial products and services.  The CFPB has regulatory, supervisory and enforcement jurisdiction over banks and nonbanks that offer or provide consumer financial services, including but not limited to student loans, mortgage servicing, auto lending, small dollar lending, consumer reporting, consumer credit and related services, money transmission and check cashing, prepaid cards, debt relief services.  The CFPB is coordinating its investigations and other enforcement actions with the federal banking agencies, the Federal Trade Commission (“FTC”), state Attorneys General, and state banking agencies. 

Since the CFPB’s launch, the Bureau has brought several high profile enforcement actions related to advertising and marketing practices.  The CFPB has investigations currently underway that span the full breadth of the Bureau’s enforcement jurisdiction, and is reviewing advertising and marketing during its supervisory examinations of banks and nonbanks. 

This webinar will discuss the effect of the CFPB’s supervisory, regulatory and enforcement power on advertisers and marketers, and their service providers, help you understand the CFPB’s expectations, and share experiences from two veteran attorneys that have been on the front lines. 

Topics will include:

  • The similarities and differences between the CFPB UDAAP (Consumer Financial Protection Act), FTC UDAP (FTC Act), and the federal banking agencies UDAP legal authorities (FTC Act and Regulation AA)

  • Advertising and marketing law basics, including general rules for print, TV, radio, online, email, telemarketing, and social media

  • Case studies from notable CFPB enforcement actions and announcements

  • Compliance tips, including use of third-party service providers

  • Exam preparation and ways to navigate a CFPB investigation into advertising and marketing practices

Jonathan L. Pompan, Esq., Partner and Co-chair of the CFPB Task Force, Venable LLP

Randy Shaheen, Esq., Partner, Venable LLP and co-editor of the Blog, www.allaboutadvertisinglaw.com
Allyson Baker, Esq., Partner, Venable LLP and formerly an attorney in Office of Enforcement at the CFPB

Please note you must dial-in by telephone to hear the audio portion of the webinar; the webinar begins promptly at 2:00 p.m. EDT.

Click here to sign into the webinar.

For the audio portion, the call-in telephone number is 866.740.1260. When prompted, enter access code 3444383. Please log in five minutes prior to the start of the webinar to test your computer's compatibility. Please note that this webinar will be recorded and the call will be muted throughout the webinar. To ask questions of the presenters during the Q&A period, you must utilize the online chat function to pose questions to the moderator. If you have any questions, please contact Kelly Harris at 202.344.4759 or KMHarris@Venable.com.


To register, please click here.