October 22, 2013 - 8:30 AM - 4:30 PM EST

Practical and Legal Guidance for Social Media Engagement

This event has already occurred.
Venable LLP
Rockefeller Center 1270 Avenue of the Americas, 24th Floor
New York, NY 10020

Please see the left column of this page for downloadable materials from the event.


In today’s age of hyper-connectivity, more businesses are turning to social media to engage with consumers, build brand awareness, and drive their bottom lines.  But 2013 brought new rules and regulations covering these emerging tools. How prepared is your organization? 

Explore legal compliance and practical solutions for today’s digital age at this complimentary conference hosted by the Direct Marketing Association and sponsored by CMP.LY.  Hear from top industry leaders and representatives from key regulatory enforcement bodies, including the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and learn practical and legal guidance for engaging consumers in social media. This invitation-only event promises to be a stimulating educational forum to exchange ideas, engage in strategic thinking and network.

Agenda

Opening Keynote

Leonard L. Gordon, Partner, Venable LLP 

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Social Media 201

Understand the regulatory and litigation risks associated with the use of social media, and learn practical tips to help minimize your exposure to such risks during this interactive session.

Speakers
Randal M. Shaheen, Partner, Venable LLP
Randall K. Miller, Partner, Venable LLP 

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Moderated Discussion

Speakers
Tom Chernaik, Chief Executive Officer, CMP.LY
Leonard L. Gordon, Partner, Venable LLP
Kathryn Farrara, Senior Marketing Counsel, Unilever 

Astroturfing Cases

Clark Russell, Assistant Attorney General, New York State Office of the Attorney General 

Self-Regulation & Enforcement

Michael A. Signorelli will moderate this panel of industry leaders to discuss the latest developments in self-regulation and enforcement, including an overview of the Direct Marketing Association’s latest activities surrounding social media. 

Speakers
Xenia “Senny” Boone, In-house Counsel, Direct Marketing Association 
C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising, Council of Better Business Bureaus (CBBB)
Michael A. Signorelli, Of Counsel, Venable LLP 

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Social Disclosures: Making It All Make Sense

Join Tom Chernaik, Chief Executive Officer, CMP.LY, for a practical look at social media disclosure to understand pitfalls to avoid, challenges across individual platforms, and how to put it all together to run compliant programs and protect your brand’s reputation.

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Native Advertising and Social Engagement

Explore consumer protection and intellectual property issues associated with integrating advertising more fully into the digital content experience, including recent FTC and NAD cases and guidance.

Speakers
Amy Ralph Mudge, Partner, Venable LLP
Marcella Ballard, Partner, Venable LLP 

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Prize Promotions and Facebook Policy Changes

Melissa Landau Steinman, Partner, Venable LLP 

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Social Media and Kids

Julia Kernochan Tama will speak on this panel to discuss recent developments in children’s online offerings, including updates to the Children’s Online Privacy Protection Rule and new legislation in California, and how these developments impact social media and advertising.

Speakers
C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising, Council of Better Business Bureaus (CBBB)
Julia Kernochan Tama, Attorney, Venable LLP 

Click here to download the presentation.