November 04 - 05, 2019

ANA/BAA Marketing Law Conference 2019

Helping You Navigate the Legal and Regulatory Landscape

This event has already occurred.
Marriott Marquis San Diego Marina
333 W Harbor Dr
San Diego, CA 92101

With one of the largest advertising law practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, traditional television advertising, defending against government investigations/actions, or bringing/defending against litigation, we have the depth, skill, and insight necessary to successfully counsel some of America's most iconic and beloved brands.

How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis.

Meet Our ANA/BAA Team

Hear from Us at the Conference

Cross Device Linking and the IOT

Monday, Nov. 4 | 2:55 – 3:45 p.m.
Michael Signorelli
, Partner

Privacy For America: A Bold New Paradigm for a National Law

Monday, Nov 4 | 6:05 – 6:55 p.m.
Michael Signorelli,
Partner

This session will discuss the changing expectations of consumers, businesses, and policymakers around data collection and use. Current legislation poses different risks for consumers, businesses, and the economy. We will discuss the U.S. regulatory environment for data privacy and Privacy for America's bold new paradigm for a national law that would make personal data less vulnerable to breach or misuse and set forth clear, enforceable, and nationwide consumer privacy protections for the first time.

Selling Directly to Consumers: Navigating the Complexities of Accepting Payments

Tuesday, Nov. 5
Ellen Berge,
Partner
Evan Minsberg, Associate

As consumers now buy everything from shoes to groceries online, it is no surprise that future retail growth will come from more brands engaging in mobile and electronic commerce. This session will provide the tools to construct a legal framework around billing and payments in direct-to-consumer sales. Panelists will break down all the complexities of taking payments – often uncharted territory for many legal departments. We will cover contracting for merchant processing accounts, complying with the rules of major card brands, subscription billing, chargeback risk, data security obligations, privacy concerns, tax considerations, surcharging, third-party vendor relationships, and major pitfalls to avoid.

Loyalty Programs

Tuesday, Nov. 5 4:25 – 5:15 p.m.
Melissa Landau Steinman,
Partner


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