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Venable is joining ANA for their annual advertising law conference.
With one of the largest advertising law practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, or traditional television advertising, we have the depth, skill, and insight necessary to successfully counsel some of America's most iconic and beloved brands.
How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis, and stay up to date on the latest advertising law news with our award-winning blog, AllAboutAdvertisingLaw.com.
The 12th edition of Venable's popular Advertising Law Tool Kit is now available. Explore 40 sections in this collection of tips and checklists designed to help marketers identify potentially problematic advertising practices. Topics range from copyright protection to native advertising and surviving an FTC investigation. Get your copy at Venable.com/AdLawToolKit. And tune in to our new podcast, the Ad Law Tool Kit Show, at Venable.com/ToolKitShow for lively conversations among the Venable attorneys who wrote some of these chapters.
Meet Our ANA Team
Hear from Us at the Conference
Breakout 2B: Rule-A-Palooza Meets Loper Bright
Monday, November 11, 10:40 a.m. – 11:35 a.m.
The panel will discuss what the Supreme Court's decision in Loper Bright Enterprises means for the FTC's aggressive rulemaking agenda, including:
- The status of the FTC's various rulemakings and challenges to them
- How the FTC has been using existing rules in its enforcement cases
- The Supreme Court's decision in Loper Bright Enterprises
- Significance
- How lower courts have interpreted the decision thus far
- What does the decision mean for Auer deference
- Will the election change things?
- Congressional Review Act
Venable Speakers:
Len Gordon, Partner
Shahin Rothermel, Partner
Breakout 3C: Connected Devices & CTV: How We Can Get Privacy Right Through New Creative Guidance
Monday, November 11, 11:35 a.m. – 12:30 p.m.
The revolution will be…streamed. Representatives from AdChoices and the connected television and device advertising ecosystem will discuss the ascendancy of streaming by consumers and how privacy factors in, as consumers "turn on" their devices and "take in" the content. Are consumer expectations regarding their device behaviors and content choices affecting privacy concerns? Transparency and notice with interest-based advertising means communicating data collection for relevant advertising on all means of connected devices, CTV included. We will explore newly announced Digital Advertising Alliance (DAA) guidance for streaming devices (audio and video) in helping advertisers on such platforms and devices adhere to DAA best practices for extending notice and enabling subsequent choice.
Venable Moderator:
Rob Hartwell, Partner
Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Tuesday, November 12, 2:10 p.m. – 3:05 p.m.
Join a multidisciplinary team from Venable LLP, led by partner Melissa Landau Steinman, that includes partners Justin Pierce (IP), Rob Hartwell (Privacy), and Meredith McCoy (Political Law), to discuss the latest regulatory and business developments in artificial intelligence and what's on the horizon, with a focus on the topics most relevant to brand advertisers right now: advertising and promotions, consumer protection, and regulatory issues; privacy; and trademark, copyright, and right of publicity protections. We'll discuss some of the pluses and perils of the use of AI in marketing and take a look at some of the major AI campaigns this year, drilling down into some of the policy and legislative developments at the state and federal levels and the ongoing push to regulate by Congress, the FTC and other federal agencies, and the states, as well as other countries and/or self-regulatory bodies. Then we'll take a closer look at topics like deep fakes and impersonation, digital influencers, the effect of AI technologies on the use of classic advertising and promotional techniques, the use of personal information by AI platforms, recent litigation and attempts to regulate IP—and, with the election just behind us, political advertising and what we've just seen happen on that front. Then, we'll get out our crystal ball to take a stab at predicting what's coming next, with Chevron deference in tatters and a new administration in the offing! What could be more exciting, except perhaps letting AI generate the entire session on its own!?!
Venable Speakers:
Melissa Steinman, Partner
Justin Pierce, Partner
Rob Hartwell, Partner
Meredith McCoy, Partner