Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers often makes them an important part of a seller’s marketing plan. Companies running such programs, however, must stay up to date on regulatory, legislative, and litigation developments affecting these promotional mechanisms—and there has been a particularly high volume of such developments in 2024. Join Melissa Landau Steinman, Brian Tengel, and Jay Prapaisilp from Venable LLP on December 12, 2024 at 2 p.m. ET for a lively discussion of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
In particular, we will discuss the significant recent developments in the laws relating to gift cards and loyalty programs, including:
- New federal and state laws regarding gift card scams, including new posting and secure packaging requirements enacted by Maryland, New Jersey, and New York (as well as the extension of the minimum validity period in New York)
- Developments in unclaimed property law relevant to gift cards and merchandise credits
- Updates in state privacy laws (including the CCPA) relevant to loyalty programs
- New state laws relevant to loyalty programs, including notice of changes and other requirements
- The Credit Card Competition Act, the investigation of airline programs announced by the Department of Transportation, the CFPB’s “Issue Spotlight” on loyalty programs, and other federal activities in this area
- What happens when gift cards, loyalty programs, and similar promotions integrate cutting-edge technologies like crypto, NFTs, or virtual currency
Speakers:
Melissa Landau Steinman, Partner, Venable LLP
Brian Tengel, Counsel, Venable LLP
Jay Prapaisilp, Associate, Venable LLP