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Venable is joining ANA for their annual advertising law conference.
With one of the largest advertising practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, or traditional television advertising, we have the depth, skill, and insight necessary to successfully counsel some of America’s most iconic and beloved brands.
How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis, and stay up to date on the latest advertising law news with our award-winning blog, AllAboutAdvertisingLaw.com.
The 13th edition of Venable’s popular Advertising Law Tool Kit is now available. Explore 40 sections in this collection of tips and checklists designed to help marketers identify potentially problematic advertising practices. Topics range from copyright protection to native advertising and surviving an FTC investigation. Get your copy at Venable.com/AdLawToolKit. And tune in to our podcast, the Ad Law Tool Kit Show, at Venable.com/ToolKitShow for lively conversations among the Venable attorneys who wrote some of these chapters.
Meet Our ANA Team
Join Us for a Reception
Monday, November 3, 7:00 p.m. – 10:00 p.m.
Roka Akor, 456 North Clark Street, Chicago, IL
If you’re attending the conference, join Venable's team in Chicago for an evening of drinks, heavy hors d'oeuvres, and conversation.
Hear from Us at the Conference
Breakout 6C: When the Price Isn’t Right: Legal Risks of Reference Pricing, Fees, Surcharges, Dynamic and Algorithmic Pricing, and Other Deceptive Practices
Monday, November 3, 3:35 p.m. – 4:20 p.m.
Pricing products and services is more complicated than ever. Consumers are complaining, and the FTC, Department of Justice (DOJ), and state regulators continue to examine how businesses present and disclose all aspects of pricing. This is putting companies under scrutiny for common pricing strategies, including fees, charges for add-on services, dynamic pricing, and sales and discounts. Industries in all sectors of the economy, including hotels, landlords, ticket sellers, and others, must be aware of recent developments in pricing law. In this session, you will hear about the latest legal requirements, recent enforcement actions, and litigation trends, and discuss pricing best practices.
Venable Speakers:
- Leonard Gordon, Partner
- Jay Prapaisilp, Associate
#Ad or Not? Avoiding Legal Issues with Influencers in an Increasingly Litigious Environment
Tuesday, November 4, 2:10 p.m. – 3:05 p.m.
With myriad influencers populating the Internet, praising the benefits of their favorite products and services, it can be hard to spot the line between ardent fans and people who are paid to promote. The line gets blurrier still when a paid influencer posts both contracted and independent endorsements for a sponsor. Although decisions by the courts and guidance from the National Advertising Division (NAD), Federal Trade Commission (FTC), and state regulators have provided guidelines for influencer marketing, gray areas abound—and consumer lawsuits are emerging. But you can get it right. In this session you will learn about recent cases, common pitfalls, and how to protect your company when using influencers.
Venable Speakers:
- Shahin Rothermel, Partner
- Melissa Landau Steinman, Partner
Breakout 9B: Protecting Consumer Privacy While Building Your Brand: How the DAA Built the Model for Industry Self-Regulation
Most CMOs would rather get a root canal than navigate their way through the growing tangle of new privacy laws and regulations at the state and federal levels. So how has the Digital Advertising Alliance (DAA) brought together a group of powerhouse brand advertisers that includes Target, Verizon, Unilever, Bank of America, Google, Lilly, Ford, Starbucks, Best Buy, Netflix, Toyota, IBM, Hilton, and dozens of other major brands to support the industry's leading self-regulatory organization for interest-based advertising? By extending its leadership and building the next generation of its ubiquitous "AdChoices" privacy tools for consumers that are easy to use, trusted, and aligned with privacy law in 49 of the 50 states—all behind the powerful AdChoices icon. Join one of those brand leaders and executives from DAA and its accountability partners to discuss the privacy challenges facing brand marketers today and how the DAA's self-regulatory program and tools are helping companies address those issues while strengthening their businesses and their brands.
Venable Speaker:
- Michael Signorelli, Partner