The Federal Trade Commission (FTC) announced that it is seeking public comment on the Telemarketing Sales Rule (TSR). For lead generators, this review provides an opportunity to weigh-in on a regulation that touches on core aspects of many companies’ business models and a source of significant compliance costs.
Despite its focus on telemarketing practices, the TSR’s breadth and impact goes far beyond merely the telephone and the well-known Do Not Call (DNC) Registry. The TSR is one of the few methods the FTC can efficiently (although sometimes controversially) adopt rules prohibiting deceptive or abusive practices.
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