New Bill to Modernize the TCPA Would Significantly Expand Potential Liability
On January 29, 2024, Congressman Frank Pallone, Jr. introduced the Do Not Disturb Act, a bill that would amend the Telephone Consumer Protection Act and "fix" the Supreme Court's ruling in Duguid that limited the definition of "automatic telephone dialing system".
FTC Contemplates Rule Aimed at Combating Deceptive Consumer Reviews
On Tuesday, February 13, the Federal Trade Commission (FTC) held an informal hearing regarding the Proposed Rule on the Use of Consumer Reviews and Testimonials. Three interested parties each had the opportunity to submit 30 minutes of oral commentary on the proposed rule and generally voiced concerns about the rule's ability to address the issues surrounding consumer reviews.
Listen to the Ad Law Tool Kit Show - Episode 4: Lead Generation
In the realm of lead generation and performance-based customer acquisition, pursuing profits carries significant legal risks. Host Shahin Rothermel is joined by Venable partners Jonathan Pompan and Ari Rothman to talk about how advertisers should heed crucial best practices to mitigate these risks. These include understanding regulations governing communication with leads, compliance measures, online contract formation, lead qualification, cautious approaches to upsells and consent, and monitoring endorsements for Federal Trade Commission (FTC) compliance to avoid liabilities arising from misleading claims or noncompliance with regulations. The quest for profits can lead to big legal risks, some of them too large for advertisers that buy leads through third parties.