Lead Generation: An Excerpt from the Advertising Law Tool Kit
In the evolving world of lead generation and performance-based customer acquisition, the quest for profits can lead to big legal risks, some of them too large for advertisers that buy leads through third parties. Advertisers that harness the power of lead generation should consider the best practices listed below to mitigate legal risk.
Listen to Episode 5 of Venable's Ad Law Tool Kit Show – "Surviving an FTC Investigation"
The Federal Trade Commission (FTC) is investigating your advertising or marketing practice—not something you ever want to hear. But if your organization has received a civil investigative demand, or CID, what's next? Host Len Gordon and this week's guests, Venable partner Roger Colaizzi and former partner Alex Megaris, discuss how adopting a strategic approach is key, as is understanding the FTC staff's pivotal role in case resolution.
Impersonation Rulemaking: FTC Takes Steps to Tackle AI
On February 15, 2024, the Federal Trade Commission (FTC) announced a two-step approach to tackling impersonation fraud. First, the FTC finalized a rule regulating the impersonation of businesses and government entities (the Impersonation Rule). Later that day, the FTC proposed a revision to the Impersonation Rule to extend liability to those impersonating individuals.
New York Implements a New Surcharge Law: What the Changes Mean for Shoppers and Businesses
On February 11, 2024, a new law went into effect in New York, establishing important limits and rules for surcharging. Enacted in December 2023, the new statute has a price disclosure component, detailing how surcharge prices are communicated, and a surcharge price cap component. The law also imposes a $500 civil penalty for each violation, and it can be enforced by municipalities and local governments.