Tariffs May Encourage Made in the USA Claims, but You Need to Be Careful
With tariffs creating an atmosphere where "imported" may soon come to mean "expensive," American businesses might be tempted to use their advertising and packaging to emphasize the American origin of their product, no matter how little of the product originates in the USA. But, considering the regulations in place and the recent attention to challenges for false advertising, it's a good time to review the rules for making Made in the USA claims. A recent jury verdict shows the potential consequences a company may suffer for not following the rules.
Compliance Countdown for California's "Truth in Recycling" Law Begins
On April 4, the California Department of Resources Recycling and Recovery (CalRecycle) published its final material characterization study report, starting the clock for compliance with Senate Bill No. 343 (SB 343), also known as the "Truth in Recycling" law. Under the law, marketers have 18 months from the date the study findings are published to comply with the requirements.
Eight Questions Advertisers Should Be Asking About Tariffs
The Trump administration transformed global trade policies by implementing a series of sweeping tariffs. Advertisers should ask the following questions.