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Po Yi

Partner

Po Yi is a partner in Venable's nationally recognized Advertising and Marketing Group with significant experience in private practice and as in-house counsel. Po's practice focuses on digital media, branded entertainment, advertising and marketing, intellectual property licensing, and sponsorships in sports, music, and film, with regard to transactional matters and regulatory, intellectual property, and general counseling and compliance. Po's clients include major brands in the financial services and consumer products industries, and advertising and media agencies, as well as traditional media, digital media, and technology companies (including early-stage companies). 

Prior to joining Venable, Po was Vice President and Chief Advertising Counsel for American Express for over five years. In this role, she was the primary counsel to the Chief Marketing Officer and his brand advertising and marketing group, as well as the lead counsel for the U.S. card marketing group. Her responsibilities included negotiating and managing media alliances; major sponsorships in sports, music, film, and fashion; celebrity talent and agency agreements; providing legal support on the development and execution of advertising and marketing programs, including brand campaigns, acquisition programs, and promotions; managing claims review and competitor advertising challenges; and providing legal support for market research and competitive intelligence.

Po started her legal career at a major national law firm in its entertainment, media, and advertising practice group, and spent nearly a decade there as an associate and later as a partner. Her practice focused on working with consumer products companies, financial institutions, advertising and promotions agencies, Internet start-ups, television and cable networks, production companies, movies studios, record labels, and individual artists; negotiating entertainment, marketing, and technology contracts; and counseling clients on advertising, promotions, privacy, and intellectual property issues. 

In addition to her private practice, Po teaches Communications Law at S.I. Newhouse School of Public Communications at Syracuse University.

Activities

Po is a member of the Advisory Board for Digital Entertainment World and editor of Venable's Digital Media Link newsletter.