Jonathan L. Pompan, co-chair of the Consumer Financial Services Practice Group, will present "Compliance Full Circle: The Lessons Lead Buyers and Generators Should Know" at the Lead Generation World Virtual Conference on May 27, 2020. Despite the size and complexity of the lead generation ecosystem, ensuring compliance with consumer protection laws should be top of mind for those in the space. As regulators like the CFPB and FTC continue to hold lead buyers and their generators responsible for misleading and deceptive marketing tactics, learn the best practices that have emerged for native advertising, sponsored advertising, affiliate marketing, and social media advertising – and the five lessons users of leads should know to keep regulators at bay.
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