November 10 - 12, 2020

ANA/BAA Marketing Law Conference

ANA/BAA Marketing Law Conference 2020

Helping You Navigate the Legal and Regulatory Landscape

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Venable is going virtual and joining ANA/BAA for their annual marketing law conference.

With one of the largest advertising law practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, traditional television advertising, defending against government investigations/actions, or bringing/defending against litigation, we have the depth, skill, and insight necessary to successfully counsel some of America’s most iconic and beloved brands. 

How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis.

Meet Our ANA/BAA Team

Hear from Us at the Conference

Loyalty Programs

Tuesday, November 10 | 3:50 - 4:30 p.m.
Melissa Steinman

Loyalty programs have been around for decades, but their widespread popularity and the migration to digital marketing have meant increased complexity from a legal perspective. Join us as we discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventures, privacy, franchise, antitrust, and even civil rights, as well as recent litigation and enforcement involving these popular and effective promotional programs. Throughout the program, we’ll highlight the risks to watch out for in designing such programs and suggest practical ways to address the legal traps in creation and implementation.

Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?

Thursday, November 12 | 3:08 - 3:58 p.m.
Len GordonReed FreemanJustin PierceWilliam NordwindAllyson Baker

COVID-19 has created new challenges for businesses in all areas of law. At the Federal Trade Commission (FTC), we've seen 300 warning letters addressing COVID-19 claims alone. Moreover, as the workplace and the marketplace have moved nearly 100% online during the pandemic lockdown, marketplace consolidation in technology has accelerated, and privacy issues have been illuminated more clearly, while non-cash financial technologies and IP have become more important. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them. We'll get out our crystal ball and call on one of our best legislative lawyers to look at what's coming next in a post-COVID-19 world.

Download the 2021 edition of Venable’s popular Advertising Law Tool Kit