November 8 – 10, 2022


2022 ANA Masters of Advertising Law Conference

This event has already occurred.
The Diplomat Beach Resort
Hollywood, FL


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Venable is joining ANA (formerly ANA/BAA) for their annual advertising law conference, back in person for the first time since 2019!

With one of the largest advertising law practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, or traditional television advertising, we have the depth, skill, and insight necessary to successfully counsel some of America's most iconic and beloved brands.

How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis, and stay up to date on the latest advertising law news with our award-winning blog,

Meet Our ANA Team

Hear From Us at the Conference

Breakout 4D: What's Going On With Loyalty Programs? Techniques, Technologies, and Legal Traps

Tuesday, November 8 | 4:00 p.m. – 4:45 p.m.

Melissa Landau Steinman, Erick Rabin, and Jane Pollack

Loyalty programs have been around for decades, but their widespread popularity and the migration to digital marketing have meant increased complexity from a legal perspective. This session will discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, anti-money laundering, commercial co-ventures, privacy, and even civil rights, as well as recent litigation and enforcement involving these popular and effective promotional programs. We'll also examine some of the new developments in this area, as forward-thinking brands start incorporating new technologies like crypto and NFTs. Throughout the program, we'll highlight the risks and perils to watch out for in designing such programs and suggest practical ways to address the legal traps in creation and implementation.

Navigating a Sea of Change: Addressable Advertising & Media

Wednesday, November 9 | 2:15 p.m. – 3:10 p.m.

Leonard Gordon and Michael Signorelli

In a world where it is vital to market directly to your customers, it is imperative that companies understand the rules and regulations surrounding addressable advertising and media. This session will dive into the myriad state laws and FTC regulations in place and being considered, and help you to understand how to navigate them and effectively communicate with your audience.