Andrew Price has spent 20 years at Venable with one focus: he helps clients establish, protect and profit from their brands worldwide.
Ranked seven years in a row as one of the elite trademark prosecution and strategy attorneys in Washington, DC, he was awarded the top Gold ranking for 2018 (WTR 1000). Mr. Price is noted for a "fantastic global perspective," "first-class knowledge of trademark law," and "superb understanding of clients and their needs" (WTR 1000, 2012-2018; Legal 500, 2013-2017; Chambers, 2017). He is "wholeheartedly recommended" for his "smart, dedicated and extremely creative approach. His ability to infuse life into even the driest legal issues is second to none" (WTR 1000, 2014).
Mr. Price was one of the earliest members of Venable's trademark practice, which has been ranked Tier 1 nationally for trademarks (U.S. News - Best Lawyers "Best Law Firms," 2011-2012) and most recently #7 in the U.S. for obtaining registrations (Intellectual Property Today, 2015). As a leading member of that group, he represents clients of all sizes, from startups and celebrities to nonprofits and multinational corporations – with a special emphasis on managing large portfolios of trademarks, exploiting IP opportunities and controlling crisis situations.
Mr. Price focuses his practice on brand strategy as well as searching, registering, licensing, and enforcing all types of trademarks worldwide (e.g., brand names, logos, slogans, trade dress such as product configuration, and non-traditional marks such as motion marks). His practice includes bringing and defending opposition and cancellation actions before the U.S. Trademark Trial and Appeal Board. He also works closely with the firm’s Intellectual Property Litigation Group to bring and defend trademark-related lawsuits, including preliminary injunction motions, in U.S. federal court. Abroad Mr. Price oversees a personal network of top foreign lawyers in a full range of trademark work, from searching to litigation.
Dedicated to providing strategic counsel, client service and value, he is an "arch strategist" who achieves "the perfect balance of being detail focused without losing sight of the big picture" (WTR 1000, 2013 & 2015).
Has served as U.S. and global trademark counsel to a leading smartphone provider, Sony Mobile, for ten years; and served a second leading provider in the same way for two years.
Serves as U.S. and global trademark counsel to a large number of clients in Venable's nationally recognized Nonprofit Organizations Practice Group (Tier 1 Legal 500
, 2014-2017), including some of the most well-known nonprofits in the world such as:
- the American Bar Association;
- Academy of Television Arts and Sciences; and
- Project Management Institute.
Responsible for thousands of active trademark applications/registrations and oppositions/cancellations, including portfolios of the above clients plus the following, among others:
- a leading Hollywood film and entertainment company;
- some of the most elite independent schools in the U.S.;
- one of the world's top dance footwear and apparel companies; and
- two of the world's largest cloud computing organizations.
- Represented the American Bar Association in reaching a landmark trademark settlement involving its core brand indicia, through the use of mediation.
- Represented Arianna Huffington in negotiating IP aspects of the sale of The Huffington Post to AOL.
- Helped guide Fortune 500 company RR Donnelley through a year-long process of rebranding itself and spinning off two public companies with new brands on a global basis.
- Licensed a client's slogan for use in branding one of biggest award shows in the entertainment industry.
- Helped Project Management Institute manage one of the first trademark litigations in China before the new Beijing IP Court.
- Recovered a vanity social media handle for a top-ten Fortune 500 company after three years of attempts by the client to do so.
- Provided strategic counsel to a leading Hollywood entertainment company on global brand protection and portfolio development.
- Leveraged a restaurant chain in Panama to rebrand from COZI based on our client's U.S. rights in COSI, allowing the client to open its franchise there.
- Created and managed the strategy to file 450 trademark applications worldwide for one of Interbrand's Best Global Brands, under budget.
- Registered the name of Apple's iPhone App of the Year based on acquired distinctiveness, after a personal meeting with the Examiner, months before the award.
- Created a strategy that got a large mobile client’s “crown jewel” trademark approved by the USPTO in 13 business days, after it lingered at another firm for 3-1/2 years with various objections.
- Provided strategic counsel to a Fortune 250 company on how to evolve its house brands, and filed a number of stealth applications in the process.
- Helped Sony manage the intricacies of trademark law related to its acquisition of Ericsson’s 50% interest in the Sony Ericsson joint venture.
- Helped a joint venture of one of the world’s top luxury automobile brands select house brands for a new “green” line of cars.
- Won a seven-year battle to register a restaurant chain’s main brand in the European Community.
- Successfully defended a nonprofit against a party that claimed it jointly owned the client’s name.
- Successfully defended a large investment company in an opposition, with a counterattack that caused the competitor to withdraw and phase out its own slogan.
- Worked with Venable's litigation team to defend and file preliminary injunction actions in U.S. District Court, resulting in favorable settlements.
- Developed a global strategy that led to settlement after a party demanded our client not launch a critical product-line brand.
- Managed the searching of over 500 trademarks for one client in one year.
- Worked on high-dollar licensing transactions involving major TV show names.
- Won an appeal for Sony Mobile to register a rare motion mark in the European Community, and obtained for the client one of the few U.S. registrations for a sound mark.
- Stopped Asian and European counterfeiters of the world's top-selling dance sneaker.
- Filed one of the first U.S.-based applications under the Madrid Protocol, and registered the well-known nonprofit brand MENSA worldwide through the system.
Mr. Price is a member of the International Trademark Association (INTA), serves on its Public and Media Relations Committee, and attends its annual meetings (named Best Dressed in Dallas by WTR for "full cowboy regalia"). He served on the Hiring Committee for Venable's Washington, DC office for three years (when the firm's summer associate program was ranked as one of the top in the country by Vault), he recently served on the Partnership Selection Committee, and now serves on the firm's Diversity Committee. With a colleague, he won the DC office's Sir Francis Drake Bocce Tournament. In pro bono matters, he represents DC Central Kitchen and Together We Bake. Outside of Venable, he mentored a promising paralegal for ten years, culminating in her graduation from law school summa cum laude
. In his spare time, he is a guitarist of 30 years and has performed at the DC office's annual Halloween contest / talent show, which he has won and emceed. He is also lead guitarist in the local band Noise in the Basement, which won Law Rocks DC 2016 and 2017 (called the #1 moment of the 2016 international tour) and performed at Law Rocks LA 2017 at the world-famous Whiskey a Go Go.