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Venable is joining ANA for their annual advertising law conference.
With one of the largest advertising practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, or traditional television advertising, we have the depth, skill, and insight necessary to successfully counsel some of America's most iconic and beloved brands.
How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis, and stay up to date on the latest advertising law news with our award-winning blog, AllAboutAdvertisingLaw.com.
The 14th edition of Venable's popular Advertising Law Tool Kit is now available. Explore 40 sections in this collection of tips and checklists designed to help marketers identify potentially problematic advertising practices. Topics range from copyright protection to native advertising and surviving an FTC investigation. Get your copy at Venable.com/AdLawToolKit.
Meet Our ANA Team
- Barry Benjamin
- Len Gordon
- Michael Isselin
- Jay Prapaisilp
- Shahin Rothermel
- Shannon Sansom
- Michael Signorelli
- Melissa Landau Steinman
Join Us for a Reception
Monday, November 2, 6:00 p.m. - 9:00 p.m.
Offshore 9, 21100 Pacific Coast Highway, Huntington Beach, CA 92648
If you're attending the conference, please join Venable's team in Huntington Beach for an evening of drinks, heavy d'oeuvres, and conversation. RSVP here.
Hear from Us at the Conference
Breakout 3C: The New Rules of Pricing Transparency: Hidden Fees, Subscriptions, and Consumer Protection
Monday, November 2, 4:45 p.m. - 5:30 p.m.
Pricing practices are under the microscope. Regulators and the plaintiffs' bar continue to challenge hidden fees, reference pricing, subscription programs, and other pricing practices that allegedly mislead consumers. This session will examine the latest enforcement and litigation trends, highlight key legal developments, and offer practical guidance for structuring pricing and subscription programs, providing attendees with actionable strategies to help reduce risk while supporting effective marketing.
Venable Speakers:
- Len Gordon - Partner
- Shahin Rothermel - Partner
Breakout 6B: Privacy Chaos and Confusion: How to Futureproof Your Brand and Chart a Steady Course Through the Data and Privacy Maelstrom
Tuesday, November 3, 2:40 p.m. - 3:25 p.m.
The privacy landscape has become a hyperspeed Tilt-a-Whirl, as proliferating compliance obligations across dozens of state laws crash into a bevy of new identifiers and technologies fed by the breakneck pace of AI and agentic adoption. This panel will help attendees learn how to futureproof their brands and better serve their customers during this time of rapid and accelerating change.
Venable Speaker:
- Michael Signorelli - Partner
Roundtable: Non-Human Influencers: Virtual Endorsers, AI Creators, and Legal Issues with the New Rules of Endorsements
Wednesday, November 4, 7:45 a.m. - 8:45 a.m.
AI-generated influencers, virtual brand ambassadors, and AI technology enhancements add legal issues and red flags to the endorsement landscape, raising novel questions about consent, disclosure, deception, and liability. This roundtable will explore how existing endorsement principles apply to AI influencers, emerging enforcement risks, and practical considerations for brands developing campaigns featuring artificial influencer technologies, including synthetic personalities. We'll also discuss what companies should be watching as regulators and plaintiffs begin testing these issues.
Venable Speakers:
All Ages, All Risks: The Challenge of Marketing to Kids in a Worldwide Economy
Wednesday, November 4, 9:40 a.m. - 10:35 a.m.
In today's global economy, more and more companies are advertising and selling their products online to an audience that consists of consumers of all ages from every corner of the globe. A smart, savvy marketing team is well aware of this, seeking to develop consistent advertising campaigns that maintain brand and product identity with consumers, regardless of age, ethnicity, or country of residence. Yet advertising laws and regulations in different countries (and even different states or provinces) can have serious, if sometimes subtle, distinctions that may lead to legal risk. This creates a dilemma—how does a marketer develop advertising and promotional campaigns with broad appeal to all ages without potentially running afoul of statutes or regulations in key jurisdictions? And as a humble, U.S.-based lawyer, how can you possibly provide comprehensive, cost-effective legal advice for global campaigns? This session will explore the issues and risks inherent in global marketing campaigns that target people of all ages, calling out the red flags, discussing some of the hottest topics on the ad law agenda today, and providing practical advice on how to reduce both risks and costs when executing multijurisdictional campaigns for products and services with multigenerational appeal.
Venable Speakers:
- Melissa Landau Steinman - Partner
- Barry Benjamin - Partner